GrowingBuzz: Auction 1. Winning bid = $34

The concept

GrowingBuzz is a viral experiment where advertisers determine by themselves how much they are willing to pay to increase the value of the future "most famous painting in internet history".

We are going to make a continuous chain of auctions on Ebay in order to increase the painting's value. When an auction ends, we start a new one. The starting bid = the winning bid of the precedent auction. And the virtuous cycle continuous...

What do you get when you win an auction? Each time you win an auction, you become an art patron and you win the right to advertise on GrowingBuzz.

The artist

Minimalist style, Marc Dehareng appreciates warm colours and effects. He uses his imagination to render cafes and dancing bal rooms but abstraction and minimalist sceneries are recently an important part of his work. At 45, he is now in search of absolute simplicity, a process that gets along pretty well with his personnal search in yoga and meditation. He is working on the difficult process of being as simple as he can. He is trying to find the right harmony in forms and colours. The challenge is not so much to reach the excellence, but reach the rightness!